Choosing a wedding dress is one of the most exciting and personal parts of planning a wedding. It’s a moment many brides dream about for years – envisioning walking down the aisle in the perfect gown that captures their unique style and beauty. A moment they hope to look back with fondness for the rest of time. However, the price tag attached to this dream dress can often be a source of stress and confusion. With such a wide range of options and prices, it can be challenging to determine how much to budget and what to expect.
That’s why in this guide, we’ll break down the costs associated with wedding dresses, examine what influences these prices, and provide insights from real brides about their spending. Whether you’re looking for a budget-friendly gown or a high-end designer piece, understanding the factors that contribute to the cost can help you make an informed decision. Let’s dive into the details and clear up the mystery behind wedding dress pricing.
How much does the average wedding dress cost?
Wedding dress prices can vary widely, depending on factors like designer, fabric, and customization. Here’s a look at the typical cost range:
- Firstly, to get a sense of what’s normal for the majority of brides, the average wedding dress in the U.S. sets you back around $1,900.
- Brides on a tight budget can find beautiful dresses for as little as $100-$500, especially by shopping off-the-rack or considering second-hand options.
- On the opposite end, designer gowns and custom-made dresses can range from $2,000 to over $10,000.
Overall, the cost of a wedding dress can vary significantly. Knowing your budget and being open to exploring various options can help you find a dress that fits both your style and financial plan.
Is $1000 a lot for a wedding dress?
Whether $1,000 is a lot for a wedding dress depends on your perspective and budget. So let’s put it in context and what it might mean for you.
As mentioned above, the average dress costs around $1,900, so for many brides, $1,000 could be considered a reasonable and affordable price for a wedding dress. It falls into the mid-range category, offering a balance between quality and cost without the extravagant price tag of high-end designer gowns.
Many online retailers offer a wide selection of beautiful dresses around the $1,000 mark, providing great value for money.
Should the bride pay for her own wedding dress?
Traditionally, the bride’s family would pay for the wedding dress, but modern customs vary widely. The more traditional approach would have the bride’s family cover the cost as part of their wedding contribution, whereas the more modern approach would have the bride paying for her own dress, reflecting her personal style and financial independence. All that said, sometimes, couples or families split the cost of the dress, especially if the overall wedding expenses are shared.
There is no right or wrong way to handle wedding dress costs. It depends on your personal circumstances, family traditions, and financial arrangements. Even Meghan Markle reportedly paid for her own wedding dress for her marriage to Prince Harry, showcasing a modern approach to wedding finances.
How to find wedding dresses at reasonable prices
There are several tips we have for you to find wedding dresses at reasonable prices, we’re no wedding dress expert, but we do love finances, so we may have a trick or two you haven’t thought of:
- Sample sales: Try finding out when your favorite designer is having a sample sale where “sample” garments are sold at discounted rates.
- Consignment shop: This might be a stretch, but if your wedding is a micro-wedding (smaller, lower-key), there could be something you want at a consignment store.
- Rent: There’s a company for everything nowadays. Try Rent-The-Runway or other similar stores to see if you can rent a gown that makes sense for you.
- Upcycle a vintage find: Okay, yeah, this is a tough one, but if you’re creative, you should go for it.
- Consider a bridesmaid’s dress: Hear us out: An ivory silk gown made for a bridesmaid, which could be stunning and a fraction of the price.
- Borrow something: Crazy idea. Ask your really stylish friend who got married last year to borrow her dress. Or her “wedding reception” dress. Or, heck, maybe her bridal shower dress was fab and that would work for your actual wedding!
What real people on Reddit said about their wedding dress cost
To get a sense of what real brides are spending on their wedding dresses, we looked at a Reddit poll on r/weddingplanning. Here are some insights from the thread:
- Under $600: Many brides (364 out of 2,400 votes) in this poll found beautiful dresses in this price range from shopping sales, thrift stores, or online retailers.
- $600 – $1,000: 367 brides voted for this range. They felt they got a good mix of quality and affordability – a value-for-money purchase.
- $1,000 – $2,000: This was the most popular budget range, with 935 out of 2,400 votes. Brides splurged in this range for designer labels or custom fittings, highlighting it as a priority for their wedding day.
- $2,000-$4,000: A whopping 526 brides selected this price range. This may also include higher-end and designer-brand dresses.
- $4,000- $8,000: A mere 112 brides voted for this option, showcasing the drastic jump from the $2k – $4k range.
- Over $8,000: Only 58 brides voted for this option, showing that high-end designer dresses and custom-made gowns are not so common!
One Reddit user shared, “I budgeted $1,200 but ended up spending $2,500 on my dream dress. It was a splurge, but worth every penny.” Wedding dress budgets vary widely among brides, with many finding their perfect dresses in different price ranges. The key is to set a budget that works for you and stick to it while still exploring all your options available in that realm.
The bottom line on wedding dress cost
The cost of a wedding dress is a significant consideration for brides-to-be. Whether you’re spending $500 or $5,000, the most important thing is finding a dress that makes you feel beautiful and confident. All eyes will be on you, not the price tag of your dress. By understanding the typical costs, evaluating your budget, and considering various dress purchasing options, you can make a decision that fits your financial plan and personal style. Remember, the perfect dress is one that makes you feel like the best version of yourself on your special day.

Nicole Sheehey is the Head of Legal Content at HelloPrenup, and an Illinois licensed attorney. She has a wealth of knowledge and experience when it comes to prenuptial agreements. Nicole has Juris Doctor from John Marshall Law School. She has a deep understanding of the legal and financial implications of prenuptial agreements, and enjoys writing and collaborating with other attorneys on the nuances of the law. Nicole is passionate about helping couples locate the information they need when it comes to prenuptial agreements. You can reach Nicole here: Nicole@Helloprenup.com

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